Menu Rollout
Summary:
In 2023, I was contracted by Benihana to assist with the rollout of their new menu. My responsibilities included editing and adding new menu items, ensuring that each restaurant’s menu was tailored to its specific region and offerings. I meticulously updated all menus to reflect regional variations and coordinated their distribution to the corresponding restaurants. Additionally, I designed supplemental materials such as check stuffers, drink menus, and kids’ menus to enhance the dining experience and promote new offerings.
Leveraging my extensive experience in digital content creation, I also developed engaging digital assets to support the menu rollout, aligning with Benihana’s brand identity and driving customer engagement across multiple platforms.
In addition to Benihana, I collaborated with their sister companies, RA Sushi and Samurai, to ensure their menus were accurately updated with the correct additions. I managed the distribution of these menus to their respective restaurants across the USA, maintaining consistency and alignment with each brand’s identity. My efforts were instrumental in delivering a seamless and successful menu rollout for all three brands.
Category: Print Design, Production
Digital Assets
Summary:
I contributed extensively to the digital presence of Benihana and RA Sushi by creating a diverse range of digital assets. These included captivating video monitor content, interactive digital menus, and expertly executed video color correction to maintain high-quality visuals. I also designed compelling web banners, attention-grabbing pop-ups, and promotional materials tailored to their brand identity. Additionally, I ensured all digital content aligned with their marketing strategies, enhancing customer engagement and delivering a cohesive and immersive brand experience across all digital touchpoints.
Category: Video creation, Color correction, Web banners, Digital yearbook, Shopify images
