Full Branding
Summary:
For a Norwegian company specializing in U.S. groceries, I crafted a brand identity that bridges American products with Norwegian consumers, enhancing the appeal and accessibility of these offerings. My work included UI/UX design for the primary e-commerce website as well as six additional sites under the main brand. Each site featured tailored navigation and layout to create an intuitive and enjoyable shopping experience, while maintaining a cohesive visual identity across platforms.
I designed logos, banners, and social ads that emphasize the quality and uniqueness of American products, making them inviting and recognizable to the Norwegian market. To further support the brand, I created product images and print materials that reinforced consistency and quality, helping customers feel connected to familiar, trusted products. Additionally, I conducted customer research to better understand the target audience’s preferences and needs, shaping both design and marketing strategies for optimal engagement and satisfaction. This holistic approach to branding established the company as a trusted source for American groceries, fostering a strong connection with Norwegian consumers.
The Problem:
The Norwegian company faced significant challenges as a newcomer in the e-commerce market, aiming to sell American products to Norwegian consumers. Without an established brand, websites, or product images, the company struggled to present itself as a trustworthy and professional option in a competitive marketplace. They lacked the tools needed to connect with their audience, showcase their products effectively, and convey the convenience and authenticity of their offerings.
The Solution:
To address these issues, I developed a comprehensive branding and digital strategy. Starting with the company’s identity, I created a distinctive logo and cohesive branding that resonated with their target audience. I then designed intuitive, user-friendly UI/UX for their websites, ensuring a seamless shopping experience that made browsing and purchasing straightforward and enjoyable. Recognizing the importance of product presentation, I produced high-quality product images that highlighted the appeal and authenticity of their American goods. Additionally, I created targeted marketing materials, including banners, social media ads, and print collateral, to increase visibility and drive customer engagement.
Category: UI Design, UX Design, Branding, Logo Design, Print Design
